Brand Partnerships
& Growth Operator.

I helped co-found Joey Purp LLC and ran it as General Manager for nearly a decade — building a single-artist enterprise into a $10–15M annual revenue operation across publishing, distribution, sponsorship, and global touring.

As GM, I directed a cross-functional team of 8+ — booking, label, publishing, sync, marketing, and creative — with two direct reports. I negotiated and closed a publishing agreement with Sony Music Publishing and a distribution agreement with Caroline, Universal Music's indie arm.

The operation released two critically-recognized albums (iiiDrops, QUARTERTHING), landed two late-night television performances — The Tonight Show Starring Jimmy Fallon with RZA and Last Call with Carson Daly — and built a global touring footprint across North America and the European festival circuit.

I brokered the sync of Joey Purp's "Girls @" into Tommy Hilfiger's Fall 2017 global campaign starring Gigi Hadid — placing an independent artist's record into one of the year's largest fashion launches.

Coordinated through Laird & Partners, the deal required aligning talent rights, creative direction, and brand-side execution across two continents. The result: a top-shelf placement that introduced Joey Purp to a Gen-Z and millennial fashion audience — and demonstrated a model for the culture-first sync work that defines premium brand integration today.

Across the Joey Purp LLC decade, I built and operated a brand partnership engine that closed $1.5M+ per year — and $8–10M+ in cumulative value over ten years — against CMOs and VP-level marketing teams at Fortune 500 and culture-defining brands.

I originate, structure, and close deals across television, streaming, automotive, fashion, footwear, and beverage. The work moves from cold relationship-building through contract negotiation and live activation. The methodology is the same regardless of category.

I lead public relations and integrated campaign management for Your Behavioral Health — a multi-brand behavioral health organization operating Clear Behavioral Health, Neuro Wellness Spa, and New Life House across Los Angeles.

I built and operate a clinician positioning machine that lands behavioral health experts in top-tier publications at the cadence and caliber of a major PR agency. I direct media relations, ghostwrite expert commentary across 30+ clinicians, manage six-figure integrated campaigns spanning paid digital, OOH, earned media, and experiential.

The result is a healthcare communications operation that exceeds CAC and ROI targets in some of Los Angeles' most competitive submarkets — applying entertainment publicity machinery to a regulated, complex category.